The Ideal Body Of America Eating Disorders - 2152 Words

Nicole Snyder Mrs. Boyce Adv. Comp/Intro 18 Sept 2016 The Ideal Body In America eating disorders are a pressing issue and are growing in popularity among women of all ages. These eating disorders are caused by many factors including one s body image which is influenced by a person environment. A big influence on women s body image today is fashion and media, many women look to magazines, television, and celebrities to get tips on beauty and the perfect body. The one problem with media is the size of models has declined immensely over the years to a very slim size. Many women become dissatisfied with their bodies when they see that they do not fit the ideal body shape that these women in the media have. Although it was not always ideal to be slim the growing use of slender models in fashion and media has impacted women s body image caused women to become more dissatisfied with their bodies and develop eating disorders. Women are impacted by the women they see on television and movies which in most cases are very slim. Along with televis ion, slender women are seen in advertisements are seen in magazines and billboards which reach women every day. Fashion is also known to commonly use very slender models since the turn of the century. Slender models are used in all aspects of fashion from runway shows to online shopping. All of these different media outlets make a big impression on women, and many feel pressured to fit the ideal body type media has brought forward. WhenShow MoreRelatedPsychopathology And Culture : The Epidemic Of Eating Disorders1396 Words   |  6 PagesThe Epidemic of Eating Disorders By: Bernadette Oldfield Dr. Van Arsdale Abnormal Psychology 6 May 2015 Throughout cultures, mental disorders vary immensely. In some cultures, certain disorders are considered taboo and not even recognized, in other cultures, the treatment of certain disorders varies, but the biggest thing that is different, is how certain disorders effect certain cultures and races less or more than others. This is something that happens in many disorders, but is alwaysRead MoreAnorexia And Bulimia Are Highly Deathly Diseases That Affect All Ages And Sexes But Primary Female Teenagers1258 Words   |  6 Pagesteenagers. Anorexia and bulimia are diseases of the mind that affects the body, while the media promotes both anorexia and bulimia and presents the sick body results as the ideal body. Many people are unaware of what anorexia is and how the disease affects both the mind and body. Symptoms include; obsession with weight, depleted food intake, personal ideal body image linked to weight (Anorexia Nervosa | National Eating Disorders Association) and â€Å"Thin appearance, Abnormal blood counts, Fatigue, InsomniaRead More Eating Disorders, Body Image and Cultural Contexts Essay1306 Words   |  6 PagesEating Disorders, Body Image and Cultural Contexts Although a great deal of early research on body image and eating disorders focused on upper/middle class Caucasians living in America or under the influence of Western ideals, many researchers are realizing that eating disorders are not isolated to this particular group. They are also realizing the differences in body image between occur in different races and genders (Pate, Pumariega, Hester 1992). Recently, several studies have shown that eatingRead MoreNegative Body Image Essay1679 Words   |  7 Pagesneed to stop eating so much†, and so on. The girl has never really thought about her body in these ways; she has felt neutral about it until now. She looks down, cautiously grabbing at her stomach in the same way that the other girls are. Later, when she goes on social media, she begins noticing how flawless celebrities are and how perfect their bodies seem in comparison to hers. Her mind begins swirling with thoughts. Body image, eating disorders, and their effects plague America today. AroundRead MoreBody Image And Dissatisfaction Of The Thin Ideal1577 Words   |  7 Pages Body Image and Dissatisfaction The media’s interpretation of the â€Å"thin ideal† has caused people to modify their personal perception of body image, which is defined as the â€Å"internal representation of one’s own outer appearance reflecting physical and perceptual dimensions† (Borzekowski; Bayer). This notion is akin with self-esteem and self-concept possibly resulting in individuals having an inadequate body image as well as low self-esteem. The term â€Å"body dissatisfaction† is defined as a negativeRead MoreA Study Of Unusual Thoughts, Feelings And Patterns Of Behaviors1672 Words   |  7 PagesElements that affect disorders classified under abnormal psychology can include one s genetics, one’s environment, and their economic stability. Eating disorders are a prime examples of what abnormal psychological disorders are. Eating disorders (ED) are defined as illnesses that causes serious disturbances to an individual’s everyday diet, such as eating extremely small amounts of food or severely overeating regardless of actually having appetite.This specific type of disorder is not only focusedRead MoreEating Disorders1328 Words   |  6 PagesAccording to Barlow,Durand and Stewart(2012), eating disorders are found to be more prevalent among women, specifically between the ages of 12 and 25 years of age. Prior to modern research, researchers saw eating disorders as a Western phenomenon due to the fact that non western countries did not have such a wide variety of food available to them. This perspective is now changing. Individuals in other countries (non-western) have been diagnosed with eating disorders as well, however it is not as frequentRead MoreMedia Is The Blame For Eating Disorders844 Words   |  4 Pagesrelate to media being the blame for eating disorders because they’ve either dealt with this or know someone who has had an eating disorder due to what the media says you should look like. c. Thesis statement: i. When thinking of how the media can manipulate your idea of what a perfect body is, it makes since that it is the blame for women having eating disorders. d. Credibility statement: i. I’ve known quite a few women in my life that has gotten eating disorders due to what they think they shouldRead MoreHow Media Influence Has Increased Dramatically Over The Past Three Decades1069 Words   |  5 PagesProfessor Parra-Chaney English 112 25 April, 2015 Beautiful Inside and Out â€Å"Healthy body image is not something that you re going to learn from fashion magazines,† (Shapiro) said Erin Heatherton, a Victoria Secret’s model since 2008. Media influence has increased considerably over the past three decades, whether it’s been through television, social media, or tabloids. The number of televisions has also increased in America since the 1950’s and most American have access to a television. Consequently, theRead MoreTaking a Look at Teenagers and Anorexia Essay1078 Words   |  5 PagesTeenagers across America have a number of problems that they have to deal with everyday, whether it is bullying, stress, friends, school, or body image. Body image is something that is especially sensitive to adolescents and is a growing issue in the modern day. Teens, especially girls, are the most self-conscious group of people so it is not surprising that eating disorders are most likely to develop when a girl or boy becomes a teenager. Anorex ia is the most common eating disorder in American teenage

The Effects Of Paranormal Activity On The Forest - 1103 Words

A small, five-year-old girl enters the Hoia Baciu Forest, only to get lost and not to return for five years, when she is ten years old. When she returns, she is still wearing the same dress as the day that she got lost in the forest and surprisingly it is still in good condition. The young girl cannot recall what happened when she was lost inside the forest for the past five years and as a result, became a dark person because she was lost in the forest (Swancer). This is only one of many of the strange events of paranormal activity claimed to be inside of the Hoia Baciu Forest. Other hair-raising events that take place in the Hoia Baciu Forest includes Unidentified Flying Objects (UFO) sightings, physical harm inside of the forest, a dead vegetation zone, sightings of apparitions, electronic malfunctions, and random bright lights. These events and even more make this forest known as the â€Å"Bermuda Triangle of Romania† (â€Å"Haunted Forest†). The Hoia Baciu Fore st is probably not haunted due to the history, lack of proof, and poor research of paranormal activity inside the forest. The Hoia Baciu Forest is located in the Cluj County of Transylvania, Romania. The location of the forest is the basis for other paranormal activity such as vampires and the legend of Dracula originated in Transylvania, Romania. Although the forest only covers about a square mile, it has a very long history of strange and paranormal events. The forest was named after a shepherd (Baci inShow MoreRelatedThe Realist Aesthetics Adopted By The Verite Horror Subgenre937 Words   |  4 Pagesstoryboard, shoot and edit their films in conjunction with the computer manipulation of images† (Price, 1996, pg.27). Since digital imaging technologies have changed the very nature of film production, it is important to understand and examine the wider effects these new modes of filmmaking have on spectators. With this in mind, the following essay argues that the realist aesthetics adopted by the verità © horror subgenre not only work to entice fear among audiences by presenting the events occurring on screenRead MoreDesigning An Effective Advertising Poster Campaign For A Specific Film Genre1332 Words   |  6 Pagestheir attention. In order for my poster to be as equally effective the main image would have to be very alluring to fully capture the audience’s full attention. Having a simplistic layout and font was also very effective as it creates a dramatic effect therefore causing interest to the audience. 60% of my sample said that they found a close up/extreme close up shot best for the main image on the poster as it allowed them to see the facial expressions of the characters. I will try to incorporateRead MoreEssay on Superstition in William Shakespeares Macbeth1284 Words   |  6 Pageson by macabre and fevered fantasy of the supernatural. In my essay I intend examining how Shakespeare deployed this obsession of superstition in Macbeth and how it is a crucial element of the play. To begin with, the tone of the paranormal theme is set right from the beginning when we are first introduced to the witches. After decrypting their iambic pentameter we realise that they are conferring where to meet with Macbeth. We see them speak in iambic pentameter throughoutRead MoreThe Salem Hysteria Of Salem Village1407 Words   |  6 Pagesshe has seen Sarah Good and Goody Osburn. Abigail then adds another name to the group, Bridget Bishop. These accusations awaken Betty from her bedridden state, and she joins in with the accusations, causing a frenzy among the girls who were in the forest who then join in with the chant of names. Tituba s confession is the beginning of a witch hunt that will destroy the lives of many in Salem.† (dbrooks22,09). In this enotes.com answer dbrooks22 calims that Tituba chooses to confesses and accusesRead MoreImpact of Science on Society38421 Words   |  154 Pagessociety? The interactive network of man’s activities links the strangest, most disparate elements, bringing together the m o s t unlikely combinations in unexpected ways t o create a new world. Is there a pattern t o change in different times and separate places in our history? C a n change be forecast? How does society live with perpetual innovation that, in changing the shape of its environment, also transforms its attitudes, morals, values? If the prime effect of change i s more change, is there aRead MoreImpact of Science on Society38427 Words   |  154 Pagessociety? The interactive network of man’s activities links the strangest, most disparate elements, bringing together the m o s t unlikely combinations in unexpected ways t o create a new world. Is there a pattern t o change in different times and separate places in our history? C a n change be forecast? How does society live with perpetual innovation that, in changing the shape of its environment, also transforms its attitudes, morals, values? If the prime effect of change i s more change, is there aRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesPreface xxii 1 1 Introduction What Is Organizational Behavior? 3 The Importance of Interpersonal Skills 4 What Managers Do 5 Management Functions 6 †¢ Management Roles 6 †¢ Management Skills 8 †¢ Effective versus Successful Managerial Activities 8 †¢ A Review of the Manager’s Job 9 Enter Organizational Behavior 10 Complementing Intuition with Systematic Study 11 Disciplines That Contribute to the OB Field 13 Psychology 14 †¢ Social Psychology 14 †¢ Sociology 14 †¢ Anthropology 14 There AreRead MoreLogical Reasoning189930 Words   |  760 Pages.................................... 447 Exercises .......................................................................................................................................... 449 CHAPTER 14 Reasoning about Causes and Their Effects ................................................... 465 Correlations......................................................................................................................................... 465 Significant Correlations .......Read MoreOrganisational Theory230255 Words   |  922 PagesPhil, 1955III. Title. HM786.M33 2007 302.3’5—dc22 2006022347 10 9 8 7 6 5 4 3 2 1 10 09 08 07 06 Typeset in 10/12.5 pt sabon by 72 Printed by Ashford Colour Press Ltd., Gosport The publisher’s policy is to use paper manufactured from sustainable forests. . Brief Contents Preface List of figures List of tables Acknowledgements xiii xvii xix xx 1 2 3 4 5 6 7 8 9 10 Introducing organization theory: what is it, and why does it matter? Modernist organization theory: back to the future

Benefits of Piracy Essay Example For Students

Benefits of Piracy Essay Despite piracy being undoubtedly a crime, there are situations when it might actually be helpful to the ones being quot;robbedquot; of their property. In cases of media, that are still quite expensive could giving them for free result in a growth of customers and thus eventually raise the profit. Unfortunately, only small companies are willing to take this leap of faith in people, while the big ones keep on pursuing the standard policies. Main body The amout of music in the world is so big that the actual percentage of songs a potential listener is able to get to, is rather small. The question is whether it would be useful to give some music for free in order to spread it among people and thus gain more popularity which might result in bigger sales and more interest in live events. There are successful artists supporting the idea of sharing art like Neil Gaiman who deems giving his books for free as lending them and therefore investing to the future. His profits are bigger in the countries where there are high levels of piracy. Also people are quite limited in getting access to new art because of its cost. The problem is also reported losses which are inaccurate since the total cost of pirated media doesnt reflect the actual financial damage. Also other branches of industry profit of it. Conclusion A compromise might be the solution. A small amout of songs (e. g. one album) by each of their artist could be released for free by the record companies to demonstrate generosity. But that is not enough. People need to show bigger interest in music and especially in live events to prove there is actually financial potential in them. After that it is time for the companies to start being more open. There is absolutely no doubt that piracy is wrong. In most cases it equals stealing and that is without question a crime. However piracy itself has shown to be quite useful for the owners of the pirated property in some cases. The standard and logical views of distributing products such as films or music are usually based on the elementary system of owning and selling and the idea that valuable property should be sold for as much money as possible. That applies for most cases yet there have been times when giving things out for free eventually resulted in much higher earnings than it would with the use of standard marketing procedures, for example the famous band Pearl Jam is well known for setting optional prices on their CDs. This policy is however still typical for smaller record companies and book publishers while the big labels are not easily adopting it. There is a huge potential in giving art for free though and doing it on a global scale could turn out to be really groundbreaking. To give an example of how unimaginably vast the world of art distribution is the worlds biggest internet vendor of various media is the iTunes Store. It offers tens of millions of songs, tens of thousands of audio books and lots and lots of other media. It is absolutely impossible for one person to explore all the music there even if he was concentrating on just one genre. That being said, its for sure that even if all the music in iTunes Store was free, there would still be authors and albums a potential listener would necessarily have to miss. And since most music there is NOT free, there is a very small amount of music a listener is able to actually get to. What should he do then? He certainly shouldnt download it illegally of course. In a hypothetical world where there is no sharing music or even borrowing CDs from a friend he should either buy it or let it go. But what would the second option mean for the owner of the music? A financial loss. And that begs a question is the artist willing to accept everything that goes with it? .uc62f0f15c28c0d35835f6e9a30436d1e , .uc62f0f15c28c0d35835f6e9a30436d1e .postImageUrl , .uc62f0f15c28c0d35835f6e9a30436d1e .centered-text-area { min-height: 80px; position: relative; } .uc62f0f15c28c0d35835f6e9a30436d1e , .uc62f0f15c28c0d35835f6e9a30436d1e:hover , .uc62f0f15c28c0d35835f6e9a30436d1e:visited , .uc62f0f15c28c0d35835f6e9a30436d1e:active { border:0!important; } .uc62f0f15c28c0d35835f6e9a30436d1e .clearfix:after { content: ""; display: table; clear: both; } .uc62f0f15c28c0d35835f6e9a30436d1e { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uc62f0f15c28c0d35835f6e9a30436d1e:active , .uc62f0f15c28c0d35835f6e9a30436d1e:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uc62f0f15c28c0d35835f6e9a30436d1e .centered-text-area { width: 100%; position: relative ; } .uc62f0f15c28c0d35835f6e9a30436d1e .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uc62f0f15c28c0d35835f6e9a30436d1e .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uc62f0f15c28c0d35835f6e9a30436d1e .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uc62f0f15c28c0d35835f6e9a30436d1e:hover .ctaButton { background-color: #34495E!important; } .uc62f0f15c28c0d35835f6e9a30436d1e .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uc62f0f15c28c0d35835f6e9a30436d1e .uc62f0f15c28c0d35835f6e9a30436d1e-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uc62f0f15c28c0d35835f6e9a30436d1e:after { content: ""; display: block; clear: both; } READ: Music Piracy Argumentative EssayBecause a person who doesnt buy his album is not representing just one lost profit but a lost customer who would potentially buy more albums and possibly even visit his concerts. And this is just the financial matter, theres also of course the social aspect of the whole thing and that is the fact that most artists get a feeling of satisfaction from gaining a fan or anyone who shows admiration of their work. So what should the artist do? There is a fine example of an artist who used to believe that his art being shared on the internet meant financial loss and came to realize it actually did not. Neil Gaiman is a famous writer, the author of the books like American Gods or Stardust, who now supports the idea of sharing books and other kinds of art. He was at first not happy to see his books floating around the internet, however he soon discovered that by this he was very quickly gaining lots of new fans. Nowadays when hes asked why he doesnt mind his works being distributed for free, he replies with a question: Do you have a favourite author? And did you discover your favourite author by buying a random book or borrowing a random book? quot; That is in fact how he sees sharing books in the internet. As lending them. And the exact same thing applies to music and even movies. So should we legalize piracy and let everyone have what they want? Of course not. A world without rules is anarchy and piracy is by all means an anarchistic method. Taking property without permission of the owner and giving/selling it to people is still not legal and hopefully never will be. Yet it happens . And quite a lot. Recently it has been one of the major economical issues as the losses in the music industry caused by piracy are, based on the information by The Institute for Policy Innovation, estimated to 12. 5 billion dollars per year in the United States only. Its a rather intimidating number since the last years total revenue of the music industry in the United States was 4. 5 billion dollars and 16. 5 billion in the world. However, there are two things we must still keep in mind. Firstly, the money doesnt just vanish in the air. The music industry loses profit but that means the money is going somewhere else and different branches of the economy are growing. Secondly, the total number of the financial loss is actually overestimated. It counts the cost of all the illegally downloaded media but doesnt regard the fact that not nearly all of it would actually be bought and therefore doesnt show the actual loss of the industry but merely the value of the stolen property which in this case isnt relevant as the number of the copies of the songs is unlimited. An interesting fact is that the internet sales have been growing rapidly over the last years (about 12% a year) and are literally saving the music industry. Since 1999 the profits of the music industry have been dropping every year by approximately 5% (according to the International Federation of the Phonographic Industry) until 2012 when it finally after more than a decade showed a slight growth of 0. 3% and that mostly thanks to the internet sales. Its clear that internet is the place where the main battle is taking place. Thanks to many sites distributing music online, for example classic stores like Amazon, Spotify, Google Play, but also the ones like Bandcamp or Soundcloud, where artist often share their music for free, the number of songs sold online grows and the situation is getting better. More open and innovative approach is still possible though. Just like Neil Gaiman finds new fans by letting people illegally download his work, big record companies could do that as well. No one suggests that they should just give all their stock music for free. No, that would be insane. .ueac09ff015c07fa0add7af5c71917a96 , .ueac09ff015c07fa0add7af5c71917a96 .postImageUrl , .ueac09ff015c07fa0add7af5c71917a96 .centered-text-area { min-height: 80px; position: relative; } .ueac09ff015c07fa0add7af5c71917a96 , .ueac09ff015c07fa0add7af5c71917a96:hover , .ueac09ff015c07fa0add7af5c71917a96:visited , .ueac09ff015c07fa0add7af5c71917a96:active { border:0!important; } .ueac09ff015c07fa0add7af5c71917a96 .clearfix:after { content: ""; display: table; clear: both; } .ueac09ff015c07fa0add7af5c71917a96 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ueac09ff015c07fa0add7af5c71917a96:active , .ueac09ff015c07fa0add7af5c71917a96:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ueac09ff015c07fa0add7af5c71917a96 .centered-text-area { width: 100%; position: relative ; } .ueac09ff015c07fa0add7af5c71917a96 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ueac09ff015c07fa0add7af5c71917a96 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ueac09ff015c07fa0add7af5c71917a96 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ueac09ff015c07fa0add7af5c71917a96:hover .ctaButton { background-color: #34495E!important; } .ueac09ff015c07fa0add7af5c71917a96 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ueac09ff015c07fa0add7af5c71917a96 .ueac09ff015c07fa0add7af5c71917a96-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ueac09ff015c07fa0add7af5c71917a96:after { content: ""; display: block; clear: both; } READ: Digital Music Piracy EssayRather than that one album by each of their signed artists could be available for free download in order to let people discover more music and thus consequently invest their hard-earned money into buying the kind of music they will more likely find enjoyable. Sometimes a small step like this can be the start of a huge movement that will actually cause a considerable change. But steps also must be taken on the other side of the quot;barricadequot;. There is music for free already. There are artists who are willing to share their work. Its now up to us, the listeners, to show our interest and show our love for music. Let us visit concerts more often and let us put some effort into finding new artists and recommend them to our friends. If we really want to show that there is financial potential in us (and yes, Im talking about money because they are important no matter how much would we want them not to be), there is no other way than just to lift ourselves from the chair were sitting on and instead of watching live performances on youtube just go out and see one with our own eyes. After all, its called quot;livequot; for a reason. Jakub Brych Sources of information: The Comics Alliance, Neil Gaiman on internet piracy: quot;Its people lending books! quot; http://comicsalliance. com/neil-gaiman-piracy-lending-books/ 19. 12. 2013 The Institute for Policy Innovation, The true cost of sound recording piracy to the U. S. economy, http://www. ipi. org/ipi_issues/detail/the-true-cost-of-sound-recording-piracy-to-the-us-economy 19. 12. 2013 International Federation of the Phonographic Industry, Statistics, http://ifpi. org/content/section_statistics/index. html 19. 12. 2013

Introducing the Good, Bad and the Ugly in Off-Page SEO

by B. Coleman The world of search engine optimization a constantly changing one. As Google improves the way that its search engine algorithm works in order to provide quality content to its users, the older methods of SEO are no longer quite as effective. In fact, in some cases, such methods can even lead to you getting penalized by the Internet search giant. As opposed to on-page SEO, which is all about optimizing your SEO content for the search engines, off-page SEO is only partly under your control. Off-page SEO refers to those elements which are more often influenced by your readers and other publishers. It incorporates the essential key elements of link building and social media marketing. The following takes a look at the things to do and the things to avoid when it comes to off-page SEO. Link Building In spite of what some people might say, the latest release of the Google Penguin algorithm did not kill link building as an effective form of SEO – it just changed the game somewhat. There is now a greater emphasis on where you place your links rather than how many you have leading back to your website. The Good * Links on quality, relevant sites. Having your links posted on sites containing content which is relevant to your own is still useful. If the website where your link appears is a respected one with a high search engine ranking and a large number of unique visitors every day, the value of the link will be much higher. * Diverse anchor text. Anchor text refers to the text which accompanies a hyperlink. This is the underlined, highlighted text which shows that it is a link to another page or website. Anchor text is often made up of keywords chosen from the content of an article and turned into a hyperlink. The more you diversify your anchor text, the less over-optimized your content looks. * Internal linking. When you refer to a subject about which you have more information on your website, do you place a link to it in the content referring to the information? This can be very useful to your readers and it makes it easier for the search engine crawlers to index your site. The Bad * Links on unrelated or low quality websites. Having links on the wrong websites can be counterproductive. If you have used aggressive link building strategies in the past, then it is likely that your links appear in places such as low quality article directories and online magazines. Such links will do nothing for your search engine marketing and you will be best off removing them entirely. The Ugly * Spam containing links. Particularly unscrupulous search engine marketers often try to boost their number of backlinks by posting spamming blog comments, social networking sites and online forums. Often, the places where they post such things are completely irrelevant to the content of the website that they are supposed to be advertising. Spam is a sure-fire way to get yourself kicked off Google. * Link buying. Link buying is a completely artificial and unethical method of increasing your search engine ranking and it has always been against Google’s webmaster guidelines. While it may have once worked to a degree, Google is getting better and better at finding out who has been paying for links and is blacklisting them as a result. Trust and Social Media Another factor that heavily influences your standing with the search engines is your reputation. Your reputation largely goes hand in hand with your interaction with others through social media channels. Factors such as content sharing, brand identity and authority are all important when it comes to increasing your standing with both your visitors and Google itself. The Good * Showing yourself to be an authority on your subject. Links to your site and sharing of your content should reflect your authority on the subject you are dealing with. If you can show that you are an authority, your standing will increase with both your visitors and the search engines. * A well-established site. The older your site is and the longer you have been dedicated to it, the better it should perform in the longer term. A site which has a long history of using the right marketing techniques is one which is more likely to earn the trust of your readers. * People sharing your content. People are more likely to share good content on their favourite social media services. This effectively means that they end up advertising for you and without you having to pay either. Content that is widely shared tends to do very well in the search engines. It is sharing which makes content go viral. * Interacting with others via social media channels. Social media is just as much about listening as talking. Interacting with your targeted audience helps to build up rapport and has the potential to improve your reputation. The Bad * Excessive posting and blatant advertising in social media outlets. While social media provides an invaluable medium for you to advertise your business and its products and services, it is generally not a platform for sales pitches and aggressive advertising. Social media is for sharing content rather than constantly posting your latest sales pitches. * Not getting involved. Ignoring your targeted audience instead of responding to their questions is a quick way to lose their respect and make your social media marketing campaign and related SEO fall flat on its face. The Ugly * Breaking the terms of use of social media services. Posting offensive content or content which in any other way violates the terms of use of the social media service that you are using can get you banned and damage your reputation which, in turn, can harm your SEO.